Category Archive: The apprentice lessons

This year’s apprentice – The final lesson

Posted on July 18, 2011 by Paul in: The apprentice lessons, Uncategorized | Post Comment

Well we’ve finally made it to the end of the series and Tom’s walked away with the prize – despite the fact he was on the losing team more times than any other Apprentice winner! It was hardly surprising that Lord Sugar opted for the inventor, a guy who’s proven he can create and develop a product – and then sell it to some of the world’s leading retailers. In the end, the best man won, and it’s great to see innovation, invention and potential being rewarded ahead of the type of bravado and empty salesmanship that people often associate with the word entrepreneur. Click here to read more »

The years apprentice lesson #10 – play nicely children

Posted on July 7, 2011 by Paul in: The apprentice lessons | Post Comment

What a great task on tonights episode of The Apprentice, it’s good to see them mixing things up this year with some new ideas, presumably designed to assess for a different skills set, given the winner will walk away with a £250k investment in a business idea, and not just a job in middle management.  Lord Sugar was visibly excited when he introduced the task, and tweeted that it had really got his entrepeneurial juices flowing, since it reminded him of how and where he started to build his fortune all those years ago. Click here to read more »

This years apprentice lesson #9: It’s all about the product

Posted on June 29, 2011 by Paul in: Engagement, The apprentice lessons | Post Comment

The biggest lesson from this week’s apprentice surely has to be DO NOT UNDER ANY CIRCUMSTANCES PERFORM A ROLE-PLAY AS PART OF YOUR PITCH. Not since I was about eight years old, and in the sitting room with the rest of the family, just at the moment that a heavy petting scene on Dallas started to unfold, have I felt so utterly embarrassed by something on the TV.  It was totally cringe-worthy and Melody in particular, with her Global comms’ business background, should have known better. Click here to read more »

This years apprentice lesson 7: More haste, less speed.

Posted on June 16, 2011 by Paul in: The apprentice lessons, The team | Post Comment

I think we all enjoyed last night’s publishing task, despite it being totally unrealistic to expect anyone to come up with a concept, develop a brand and create a working prototype ready to pitch to media buyers in just 2 days. And to give the candidates their due, I think that given more time, they’d have honed their thinking and developed some of their ideas and concepts a bit better. However, as most of us already know, time is the one thing there’s just never enough of.  Click here to read more »

This years apprentice lesson 6: One man’s trash is another man’s treasure

Posted on June 9, 2011 by Paul in: The apprentice lessons, The team, Uncategorized | 1 Comment

My apprentice blog can sometimes be a bit supercilious, mainly because it’s easier to sit on the sidelines and criticise others then have a go yourself, you see it all the time. In life I’m a bit more of a “sleeves rolled up” and “get stuck in” type of guy, even so, last night was a real eye-opener. I had no idea how much money could be made so quickly from other folk’s rubbish. It goes to prove the old adage about one man’s trash being another man’s treasure is still very true. And I take my hat off to both teams last night, this was a tough old task. Click here to read more »